Drinking Customers

Whatever Harveys may feel is relevant in terms of heritage and reputation, in the final analysis, all that is important is the opinion of our customers, and specifically our drirking consumers. This opinion of our beer, wines and pubs ultimately determines our existence.

Where beer is concerned, there is no stereotypical Harvey drinker. Perhaps a generation ago marketing experts may have attempted to define (inaccurately) our beer consumers as exclusively male, over 30, with traditional tastes and a possible membership of CAMRA. Now some of our most loyal customers are often radical university students, independent women and many former lager drinkers.

This diversity can be witnessed at the annual gathering of the Harvey Hop. This event takes place on a Saturday at the beginning of October in Harveys' brewery yard. Although this is a social occasion to celebrate the launch of Old Ale (our dark winter beer), it has become an extremely important event for the senior management of the Company. Harvey hoppers are the most widely experienced of Harvey drinkers. They know all our pubs intimately and where the beer is sold at its best (and occasionally below standard) and so their opinions are a most valuable resource to Harveys.

Another excellent source of firsthand customer reaction to our beers is through comments made during our Brewery Tours. These are always conducted by a member of production management or a senior company Director.

Our regular Wine Club events offer the equivalent opportunity to gauge reaction to our wine portfolio.

We welcome and encourage interaction with our customers, and to this end would urge our consumers and pub goers to Make Contact via our message form.