Harvey’s take Gold for ‘Best Brand Evolution’ at The Transform Europe Awards
Harvey’s are thrilled to announce that their rebrand undertaken in conjunction with WPA Pinfold won a Gold award at the Transform Europe Awards held at the Hilton in London last night
The Transform Awards are Europe’s only dedicated celebration of rebranding and brand development.
Transform honours and rewards the most innovative, creative and successful brand work across the globe. Each of the prestigious award programmes focus on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence.
From hundreds of entries across 43 European countries including global brands and companies, Harvey’s were successful in the category for Best Brand Evolution.
This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.
Bob Trimm, Harvey’s Sales and Marketing Manager said, “We were extremely pleased with the new branding introduced last year and we have received very good feedback from the trade. With 228 years of history behind us, it was essential that the rebrand was sympathetic to our history whilst modernising the brand for future generations. To have the endorsement of the rebrand from the within the Marketing industry is very gratifying”.